Our founder, Tracie Seebold, is a facilitator, coach and speaker on all things positive leadership. She was one of the first 100 people in Europe to graduate with a Masters (MSc) in Applied Positive Psychology, which underpins our approach, and has been working with its principles for over a decade.

One of Tracie’s strengths is bringing the science together with the practical and contextual realities of developing people to make positive change happen. 

As well as her Masters, Tracie has a BA (Hons) in Spanish & Latin American Studies, she qualified as a Professional Co-Active Coach (PCC) with the global leader Coaches Training Institute (CTI) and has also trained in Systems Coaching and Transactional Analysis for Coaches.

Tracie believes that we are all leaders. Success today is everyone stepping up to lead from where they are and having the tools to tap into their brilliance and do their best work.


Before focusing on developing today’s superheros, Tracie spent 17 years working her way up from Research Associate to Board Director with blue-chip organisations. She worked for McVities, Premier Beverages (Typhoo, Cadbury’s), and global agencies, Kantar and Nielsen, where she worked in the UK, Australia and across Asia. She brings a wealth of leadership experience along with a determination to make a difference to today’s leaders by applying the principles of LeadPositive®. Tracie works with a team of accredited coaches and facilitators.

Tracie lives in Cornwall with her husband, teenage daughter and two border terriers. When she’s not working she loves walking the coastal path, learning, socialising and well, life!